Brand Design & Strategy
This is a branding project I worked on for a botanical skincare company called Clay Cosmetics. The branding for this needed to feel simultaneously high end and luxurious yet colourful and fun. By mixing the simplistic and elegant font and popping colourful floral shapes, I aimed to find that sweet spot. The floral imagery and graphical curvy shapes i kept simple, which created an elegant flow throughout the packaging and web design.